Since the artist did not often explain the meaning of his works, there is enough space for thoughts while analysing The Persistence of Memory, but some of the imageries are quite common for Dalí. The art critics of all times has always been discussed about what is depicted on it. One of the most famous paintings by Salvador Dalí, and probably the most personal, judging by its size and images imprinted on the canvas, is The Persistence of Memory. Works by Dalí can be either admired or rejected, but they can't be taken with indifference, as they allow to take a fascinating journey to the corners of the artist's inner world. He encoded his unconsciousness, Freud's psychoanalysis, childhood trauma and adult complexes in his works. His paintings correspond exactly to the main characteristic of the direction: the reality and images from the dreams are closely interweaved in one plot. Dalí can be called the most prominent surrealist, whose paintings cannot be confused with the works of other artists. It is perhaps no coincidence that its revived fortunes coincide with renewed interest in the Surrealist movement, which is the subject of recent (and forthcoming) exhibitions at institutions including the Metropolitan Museum of Art, Tate Modern and London’s Design Museum.Surrealism began in the twenties of the last century: the brightest representatives of this direction can be found in literature, cinematography and, of course, in painting. The Crash’s appeal among collectors may speak to wider aesthetic trends. “It’s almost like a dress watch style, with a leather strap and a small-sized case,” he added. Heap welcomed the development as an antidote to the “big, ostentatious diamond-set pieces” normally seen on celebrity wrists. “Schitt’s Creek” star Dan Levy meanwhile wore one to the Met Gala. Tyler the Creator, for example, sported a Crash in his 2021 “Lumberjack” video, before being spotted wearing one at a Cartier watch auction in Monaco later that year. Subsequent celebrity endorsements have helped send prices skywards. Tyler the Creator wore a Cartier Crash in his "Lumberjack" music video. They exist in “immeasurably small quantities,” Heap added on a video call. Although Cartier does not publicize the total number made, experts believe it is in the hundreds, rather than the thousands. These astronomical prices can be attributed, in part, to the model’s scarcity on the collectors’ market, according to Tom Heap, a watch specialist at Sotheby’s London. Less than a year later, an exceptionally rare 1967 original smashed the record again when it sold for over $1.65 million via the online watch auction site Loupe This. In 2021, one dating to 1970 fetched over 806,000 Swiss Francs ($908,000) at Sotheby’s in Geneva, setting a record for the model. But the model has soared in value on the resale market in recent years. The very first Crash is thought to have sold for around $1,000 (about $9,000 in today’s money). “From a geometric perspective, it was just so different than everything else out there.” Jean-Jacques “really did want to push things forward,” Clymer said, adding the Crash helped establish the British branch’s reputation for design. It was nonetheless an important development for the company’s London outpost, which at that time only stocked Cartier watches from France and Switzerland. Evening Standard/Hulton Archive/Getty Images They realized a metal case could be made to look “as though it had been in a crash” by “pinching the ends at a point and putting a kink in the middle,” she added.Ĭartier's New Bond street store pictured in 1978. In her 2019 book “ The Cartiers,” she wrote that her grandfather and designer Rupert Emmerson adjusted the already-popular Cartier Maxi Oval model for loyal clients demanding unique, custom-designed watches. Jean-Jacques Cartier, the great-grandson of founder Louis-François Cartier, was “so seduced by the shape that (he) decided to reproduce it,” the company claims in marketing materials shared with CNN.įew are convinced by this tale - not least Jean-Jacques’s granddaughter Francesca Cartier Brickell, whose account is more straightforward.
The fiery heat of the crash had, or so the story goes, melted its once-oval case. The legend begins in 1967 London, when a customer arrived at Cartier’s New Bond Street boutique to repair a watch damaged in a car accident. The Crash also has an origin story - albeit an apocryphal one - that’s as unusual as its warped, asymmetric case. Straight out of the swinging ’60s, its dripping shape looks more like one of Salvador Dalí’s Surrealist melting clocks than a celebrity timepiece. Prized by collectors and sought after by stars from Jay-Z to Kim Kardashian West, the Cartier Crash has become one of the luxury market’s most unlikely hot-ticket watches.
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